This is an international campaign to challenge violence against women and girls. The campaign runs every year from 25th November to 10th December,  25th November is the International Day for the Elimination of Violence against women and 10th December is the  Human Rights Day. This campaign was launched by Ekta in 1994. The purpose of this campaign is to create greater awareness on the issue of violence against women and also to express solidarity to the international campaign on the above issue.